Onlive! Video games will never be the same!

If it works...this is amazing.  What also bears some thought it is how this Onlive cloud computing digital rights distribution arrangement--and the inevitable pricing structure that will ensue (i.e. bundled subscription prices) will affect licensable digital material.  Think about this: You can buy games, regardless of hardware, enjoy access and enjoy some contained shapeshifting ability.  Will this change the paradigm for outlets like iTunes? Lets hope ISP's can keep up with the data compression and this is really as fast as it's supposed to be!